Search Engine Optimization (and why it matters!)
Every day, 550 million searches are performed by people looking for something. Unless your web site is
ranked in the top 10 results for your important keyword phrases, prospects can't find you and you're missing
out on potential sales. Fully 2/3 of people searching don't look past the first page of results! Can you
afford NOT to be there?
So how does BANG! position your web site to be found in that top 10 list? Ideally the process starts before
your website is even designed, or at the very least before the copy writing is done. Why? Because search
engine optimization should be performed as the site is structured. SEO (search engine optimization) after the
site is built tends to be more expensive than designing the site correctly the first time. Below you will
find our game plan for search engine optimizing a typical site.
Improved search engine rankings...
- Consult with the client to learn specifically about their business and target customers.
- Research keywords the clients' customers actually search for (You say "search engine
optimization", I say "search engine positioning.")
- Build web pages for each of your primary keyword phrases used by prospective web visitors.
- Write web site copy using keyword phrases in the right balance. Insufficient keyword repetition
results in poor rankings. Overload the page with keyword repetition and the search engine penalizes
you... and once again the page doesn't rank well.
- Insert keyword phrases in the optimum locations on the page. For example, keyword phrases that
lead off a paragraph count more than phrases deeper in the sentence.
- Properly link your keyword phrases from page to page within your site.
- Develop a sitemap that outlines and links to each and every page in the site.
- Develop an inbound link program from other sites to yours, because the information on your website
is only one factor as to why a site is ranked well. Inbound links and the right keyword phrases forming
the links are critical for high search engine rankings.
- Measure the results... make changes... track the results... make changes... repeat the process. Search
engine optimization is not a one-time event. It's more art than science and always a moving target.
Search Engine Optimization heaven! A number one result for your keyword phrase.
Enjoy maximum impact with BANG! search engine optimization.
Why use BANG! for search engine optimization? Beyond our skill with the tools to research keyword phrases
and how often they are searched, we also have software tools to monitor and track where your site ranks at
any given moment on multiple search engines. This data alone would take you hours or even days to acquire. And,
as search engine results change month-to-month, you'd have to repeat this same effort every month!
Consider how much your time is really worth? Isn't it a far better investment for you to focus on growing
your business and allow us to focus on growing your website traffic?
Another thing that differentiates BANG! from other options is that we are professionals. Web site
development is all we do, day in and day out. We constantly expand our knowledge base by attending conferences,
seminars and devouring all available information about what search engines are looking for today...
not last year. For instance, many clients ask about meta tags, having been told they are the magic bullet to
high search engine rankings. (By the way, it was at one time, but not anymore!)
Ask yourself this... "If I had BANG! search engine optimize my website, and my traffic doubled,
tripled or even increased ten fold... what would that do for my sales? How many "extra sales"
would it take to cover this reasonable investment?"
For most of our clients, the return on investment is very quick, and ongoing.
What are you waiting for? Contact us right now! The sooner we start,
the sooner your website can start putting money back in your pocket. And isn't that why you wanted a website
in the first place?
What other techniques can be used to get Website traffic?
Pay-per-click advertising is a popular solution to quickly increase web site traffic. Essentially you're
paying a search engine (such as Google or Yahoo) to display your text ads when a searcher types in a keyword
phrase relevant to your website. If the searcher clicks on your ad, you will be charged. While the cost per
click varies greatly, the industry average right now is between 40 and 60 cents per click. Narrowly focused
keyword phrases generally cost less, and are more likely to convert into sales when they're clicked.
Think "Search Engine Optimization Company in Tampa
Florida" as opposed to "Search Engine
Another popular means of driving traffic to your web site is through e-mail marketing such as
e-newsletters. This allows you to reveal more of your business personality, maintaining interaction with
those who have visited your site and, in that way, developing a relationship via the Internet. And don't
forget conventional advertising such as billboards, postcards, even radio, TV, or printed materials as a means
to drive traffic to your site. Be sure to include your web address on every communication with current and
Want to chat more about search engine optimization and driving more traffic to your website?
Click here, or call us at 813-275-9576.